Loose Ends is made up of me (Craig), and a collective of talented creative people I’ve met over the past ten years or so in the cycle and outdoor industries. Along the way, we’ve worked with top brands, leading publications, and created some of the most notable projects in cycling. We know this world super well and love working with brands we truly believe in, which helps keep us focussed on our main goal: taking the distracting, specialist, and time sucking tasks off your plate so you can focus on everything else.
Talking of everything else... Usually there’s two main options for getting some extra help, but they’re not without limitations. Either hire someone in-house (fast but restrictive) or go with a big agency (solid, but expensive). Loose Ends is the third option. An extension of your own team, sitting right in that sweet spot between a full time hire and an agency - Giving you the flexibility of freelancers, with the reliability and industry knowledge of an in house crew.
Built to take the weight off small to mid-sized brands, we get how hectic things can be, so while our bread and butter lies in content and communication, we offer a piece of everything across the world of creative, marketing & PR. Usually that’s a bad thing... But in this case, it could be exactly what you need. If we’ve reached out or you’ve ended up here, chances are it’s because we love what you’re doing and genuinely want to help you look great and create something special, so let’s talk!
From storytelling to PR and marketing, we take care of the moving parts - Whether that’s producing a campaign, getting media coverage, or making sure your brand lands with the right audience. Think of us as an extra set of hands (and brains) to help bring your ideas to life and get them in front of the people who matter.
- Full service production
- Production support
- Creative input & support
- Copywriting
- Brand & content strategy
- Ad & brand design
- Photography
- PR and press releases
- Media relationships
- Event support
- Athlete activation
- Influencer partnerships
- Sales & customer experience support
- Endemic media ad buying & strategy
- Content distribution
- Ambassador support
- Product launch support
- Community engagement
Previously:
Cut Media: 2022 - 2025
Pinkbike: 2015 - 2022
Work We’ve Been A Part Of:*Cut Media projects
- SCOR - Play The Mountains (2024)
- Cannondale - Tesoro (2024)
- Focus - Jam²SL (2022)
- Focus - Paralane (2023)
- Cervelo - Soloist (2022)
- Focus - Thron² (2024)
- Cervelo - S5 (2022)
- Santa Cruz - 5010 (2022)
Drop us a line and let’s make something happen!
Further work & more info on request
Contact: craig@loose-ends.xyz